What Cloud Hosting Actually Costs a UK Small Business
Real monthly figures for a brochure site, a busy e-commerce store and a customer-facing web app, plus the four things that quietly multiply the bill.
Thoughts on technology, design, development, and building digital products that make a difference.
Real monthly figures for a brochure site, a busy e-commerce store and a customer-facing web app, plus the four things that quietly multiply the bill.
Cloud hosting is renting someone else's computer, and the bill is rarely as simple as that. What each line on the invoice buys you, and which parts you can safely ignore.

A behind-the-scenes look at how we rebuilt and scaled FilmWaffle's architecture to handle millions of users.

A clear comparison of hosting options β what each costs, what each is best for, and which to choose.

Honest timelines for web app development β from simple MVPs to complex platforms.

A jargon-free explanation of full-stack development and why it matters when choosing a development partner.

Practical tips for non-technical founders working with developers β communication, expectations, and oversight.

When WordPress stops serving your needs and it's time to consider a custom-built React application.

Should you launch with a minimum viable product or build the full thing? A practical decision framework.
Playbooks, build logs and tool teardowns for SME leaders. One email a week, free, unsubscribe any time.