Thoughts on technology, design, development, and building digital products that make a difference.
Real monthly figures for a brochure site, a busy e-commerce store and a customer-facing web app, plus the four things that quietly multiply the bill.
Cloud hosting is renting someone else's computer, and the bill is rarely as simple as that. What each line on the invoice buys you, and which parts you can safely ignore.
Thirty years of drawings, tolerances, job records and fixes is the part of a manufacturer that cannot be bought. It is usually the least looked after. How to change that.
Regulation is the reason most clinical and biotech SMEs put modernisation off, and the reason they should not. How to move without creating a compliance problem.
Every itinerary you have ever built is a tested answer to a customer question. Most operators throw that away each season. How to turn it into your fastest-selling product.
In luxury the relationship is the product, and the record of it is usually in a notebook. What happens when the client book becomes a system, and what to protect while doing it.
Back catalogue is the only asset in publishing that appreciates while you sleep, and most of it is unsearchable. How to turn an archive into something that earns.
The hardest part is not the technology, it is doing it while everyone is chargeable. How law, accountancy and consulting firms modernise without losing a quarter of fee income.
Playbooks, build logs and tool teardowns for SME leaders. One email a week, free, unsubscribe any time.