Thoughts on technology, design, development, and building digital products that make a difference.
Selling access to your data and using it to widen your own margin are different businesses. What each demands of you, and why most SMEs are better suited to one than the other.
Owning the data is not the same as being allowed to use it that way. What UK GDPR requires, where legitimate interests runs out, and how to work out your position.
Most failed AI projects were data projects that nobody scoped. What good enough actually means, how to check yours, and why perfect data is the wrong target.
A scanned PDF is a photograph of information, not information. What it takes to make an archive searchable and useful, what it costs, and when it is worth doing.
Every quote you have ever sent records what you charged, who said yes and who went quiet. How to read that back, and what it usually reveals about your pricing.
Service businesses sell the same thinking again and again and only get paid for the hours. How to package what you know into something with margin, without cannibalising the day job.
It is rarely in the filing cabinet or the patent. It is in quotes, methods, corrections and the reasons behind decisions. How to find yours before the person holding it retires.
Fewer than 15% of organisations have catalogued even half their data. A practical one-week audit you can run yourself, and what to do with what you find.
Your archive is not just history, it is the raw material for products you could sell. A complete guide to finding, valuing, cleaning and commercialising the data your business already holds.
Playbooks, build logs and tool teardowns for SME leaders. One email a week, free, unsubscribe any time.